MySpace Melts Down With Music
The opportunity for anyone to be noticed and the chance to listen
to something other than what the radio plays: this is the influence the
Internet has had on today's music industry.
"With social networking, we're able to get people to listen to a
larger spectrum of the musical genres that are available today," said
junior psychology major Dave Burgman.
Burgman is just one of millions of musicians that depend on the
popularity of social networking sites to promote their music to a wider
Writing, recording and promoting are three of the most vital steps
to success in the music industry according to Newburgh, N.Y. based
pop-punk band "With The Punches."
For years, the social media website Myspace.com was a key method of promoting a band.
"It's easy to personalize it to your band," said "With
The Punches" guitarist and vocalist Dustin Wallace in a phone interview.
With the growing popularity of Facebook, artists now must find new ways of popularizing their music for a larger audience.
Myspace.com commanded the attention of teenagers
worldwide in 2003. The site was a new way to connect with friends,
meet new people and create unique, personal profiles for users to share
with the world.
Social networking had not yet reached such a high point
as the site did with the Myspace movement, as it quickly became a
social media giant.
Best of all, Myspace was a breeding ground for music.
For the first time, unsigned artists were able to upload their music
and reach a wider audience.
In this time, Myspace was not the only rapidly growing
social network. After a few years, a site called Facebook rose to
As Facebook expanded, Myspace users began to switch to
the new service. In 2009, the monthly number of Facebook vistors
surpassed the monthly Myspace visitors, according to web measurement
service comScore. Now, Facebook claims nearly 100 million more users
than Myspace overall.
Burgman's Pittsburgh-based band, "Colors," was formed
last September. He joined the band in February of this year. "Colors"
is a hardcore, metal and pop band, and those are just three of the
literally thousands of genres that are available at the click of a
mouse using the Internet.
"For our image, Myspace is the best. We can set up a whole page dedicated to [what]we are all about," Burgman said.
While Myspace may still be the best tool for music promotion, Facebook seems to be the best way to get recognized.
"There's less important people on Myspace these days, [and]there's more spam," Burgman said.
While the website boasts 100 million plus users, the
number of active users is probably much less. In a report by Jeff
Bercovici for DailyFinance.com, it was said that in Feb. 2010, Myspace
had about 18 million active users, a six percent decline from the
previous month's figures.
"Facebook gets a lot more exposure, but they don't hear our music," Burgman said.
Many artists have encountered similar problems with
Facebook. Mypsace features a music player on a band's profile, but
Facebook lacks that capability. Facebook's music player is located
under a different tab of the profile, and not all bands use this
"With The Punches" has faced this issue, too.
"We didn't open a Facebook for the band until a year
ago," Wallace said. "It's a little less user-friendly for music stuff."
A newer problem is that as Facebook grows in popularity, active Myspace users decline significantly.
"As more and more people seem to be moving away from
their personal Myspace pages, we knew we would have to branch out,"
Facebook may not be Myspace's only competitor in the near future.
"2010 was [kind of] the year of Twitter, and it has
taken over more than Facebook and Myspace in our case," said "With the
Punches" vocalist Jesse Vadala.
Regardless of trends, social media seems it will continue to play a major role in music exposure.
"If I didn't have a Myspace or Facebook for my band, I
wouldn't be anywhere today," said Burgman. "It's really interesting
that I can put up a song it took me two hours to record, promote it a
little online and then when I see people, they'll know who I am and
what I've done."
"One of the best things about doing this is how many
friends we've made all over the U.S. […] via social networking, […]
instant messaging and how many we've made on the Internet," Wallace
said. Also one more site to watch out for as time go by is Celebrities Say Hello. This company promotes unsigned top Artists. Artists like Clip, Martin, RP9, with there new Videos Site and online radio community this will be one company to watch. But you need to move fast there are only looking for 1000 Artist to help with there promotion.